The emergence of your company in early results on Google can bring many potential customers and targeted at the same time. Search engine optimization is very important to attract customers of different types of e-marketing. Understand the importance of configuring sites for search engines.
Gigantic search engines, such as Google, track technical development and thus link new technologies to search engine results. Looking at one of the latest updates from Google, which is compatible with mobile devices, we found that many sites lost their rank because they did not develop the website to be compatible with mobile devices. This is one of the challenges that websites face in creating search engines. In this article, we’ll introduce you to the most important and most recent challenges of publishing sites for search engines.
The Challenges of Setting Up Your Website for Search Engines
Traffic rate is not guaranteed
One of the most important challenges of creating search engines is not to ensure visitors
You do not have a search engine to always display it. Search engines, such as Google, always make changes in terms of algorithms that rank sites on search engines. Failure to keep track of these changes on search engines will lose your space. Therefore, companies that depend on a department that is not specialized in the management of electronic marketing campaigns will not be able to keep up with these changes. Having a company that specializes in e-marketing through the creation of search engines will certainly benefit your company’s website. If you want to do this yourself, hire one of the SEO team’s professionals.
The end of the era of search words
Keywords are no longer the basis of search engine optimization
Keywords or keywords are the basis of all search engine optimization strategies. Some tools have been used to find the highest words in search times and low in competition and then put those words in many places on the site. While the setting of pages on the page remains important, the tags have replaced the search terms. And the keywords are Google’s expectation of what the visitor is looking for, there will be no more role for the search words that have been placed in any example of adding SEO like Yoast and they run in the configuration within the page.
As a result, your company websites should change your search engine strategy:
Focus on answering questions especially for mobile users, rather than filling in the keywords.
Provide additional useful information to the user related to the content a visitor is searching for, such as maps, ratings, travel aids, and contact information.
Write content that provides all the information related to the subject that a visitor is looking for.
Backlinks are more harmful than useful backlinks
are no longer as important as user interaction
Backlinks or Backlinks is a term known in search engine configuration, but these links are no longer useful. Backlinks were used by placing them on many blogs, directories, self-completion sites, and other forms. Now premium content is the first way to build backlinks, but not in its traditional sense, where interaction with such content is as important as user interaction with content on social media sites. Therefore, e-marketing on social networking sites has not become immune to search engine optimization. Where your site needs both.
Redesign your site to fit mobile phones Mobile-compatible sites
are becoming obsolete
Internet access through computers has become very low compared to cell phones, which have become the easiest way to access the Internet. Therefore, designing your website to fit with smart phones is not an option, it is becoming necessary not to lose your visitors through cell phones. The most important challenges that accompany the creation of the site to answer the cell phone:
Know the relationship between long and short content and try to combine them because long content is the most important to create websites, but the short content is more suitable for the mobile user.
Understand and understand the nature of the mobile visitor, in terms of the type of content he prefers and the interaction he or she makes on the site
Solve problems before they occur
Keeping track of Google updates helps increase site rankings
One of the most important challenges for search engine positioning sites is how to deal with problems before they occur, how to know the next updates and how to process them before they happen. Expecting updates to fall can cause a significant loss of traffic.
These challenges require people to specialize in building search engine sites, whether dealing with an electronic marketing firm specializing in search engine optimization or hiring an employee with experience in building search engines.