In this article, we compare the Google Play and App Store stores, but we will not defend against each other for each of them distinguishing features and we do not give any subjective views of any platform to choose the best for your business. I mean what to expect from the Google Play Store and the App Store when you launch your first mobile app. App stores will be compared in terms of statistics, access fees, approval from Google and Apple, and in terms of promoting apps for smartphones.
Comparison of app stores in terms of statistics:
Apple Store: According to Statista, today there are about 2 million applications in the Apple Store and that number is increasing significantly, with around 4,000 applications released every day by developers according to the data collected from the Pocketgamer.biz site, but unfortunately 25% of mobile applications are only used in the first six months of its launch globally.
Google Store According to App Brain in October, there are about 65,000 new apps added to the Google Play market, and in November 2016 there are about 2.5 million apps available on the Google Store today and have reached 1,500 applications per day and recently reached the total number of applications $ 65 billion.
In terms of entrance fees:
Apple’s entry fee is about $ 99 per year so you can create and publish products on the Apple Store and that means you must be a full member of Apple’s development program and you will get the following privileges:
Get all the latest technologies to build smart phone application stores. This technology includes pay-per-view, maps, health applications, Apple appliance applications, etc. Apple now provides all the basic tools needed to create real user experiences.
Get a chance to test your beta app before it’s released, thanks to TestFlight Beta Testing, where you can get posts from your product with your internal team and get to know the reactions in less time. If the internal team reaction is not enough for you, you can call more than 2000 independent laboratories to test your application using email; each time you call a new user, he or she receives an email inviting you to participate in the beta assessment test; You’ll also be prompted to download the Google Apps “TestFlight” application on Apple devices themselves.
You have the right to distribute your app, including Apple iPhone, iPad, Apple Watch, and Apple TV, and there are no additional charges or concerns in your in-app payment procedures, but 30% of your sales revenue and 15% smartphone.
Get the latest ideas on marketing and user engagement campaigns, how to optimize smartphone application performance, maximize revenue, and analyze apps with App Analytics and more.
Tsom enters the Google Play Store for $ 25 and pays only once, unlike the Apple store. Your account is linked to the Developer Console, a home page for deploying and managing your application. The console allows you to load Android applications, create product pages, manage purchases. The Developer Console also offers a number of useful features that make it easy to deploy the application. Because there are thousands of different Android devices in the world, you can test your app on devices that work in the Google data center to detect issues that may occur, and the Alpha and Beta tests combine the look of the early versions of your application, and you can distribute the application before posting it on testers, either as an open test or as a closed trial.
Comparison of app stores in terms of Google and Apple approval: The
Apple Store: Has the best quality control to ensure your application complies with all company guidelines and does not contain any kind of damage to customers. The company decided to control the situation and began to remove any low quality applications that do not comply with the guidelines. Problems with email and give a month to repair them and if not repaired the application is removed, and Apple in recent times were testing the application sent to them for four weeks, but currently takes only five days, in addition to the process review is faster than One of my most recent updates this year is another improvement in the evaluation of published applications.
Google Apps: The process of issuing smartphone apps takes about a week to be analyzed and placed on the distribution platform, as the Google Play market relies heavily on complex algorithms to scan applications without anyone getting applications more quickly. an in-house team of reviewers has been carefully reviewing apps before they directly access Google Play, but this step does not affect approval times. One of the biggest improvements in the Google Play review process is the pre-release report because this report gives you the opportunity to see all the errors.
In terms of app promotion:
Google Play: Google Play is working on early access to a new section in the Google Play Store to see new and upcoming products, even if they are not released and beta. There is also another great development in the “Groups” section that includes contextual applications. Developers can use “AdWords campaigns” to promote your app on Google, Google Play, Google, YouTube, and so on.
Apple Store: Apple believes that “strong marketing communications will help you achieve the continued success of your smartphone applications.” That’s why the marketing guidelines of the App Store were created. The names of new applications and app names should not exceed 50 characters in September 2016. This is to show ads on the Search Network, and this is to improve the visibility of the app through the search, to avoid copy fraud or ads and to display search ads on the Apple Store through the auction system, and app publishers can bid on your ad in the top position in search results.